Our Philosophy

From active traders to passive investors, almost all will agree that the market is a complex mechanism. Its price gyrations are driven by the collective fear, greed, hysteria, and irrationality of all its participants. A myriad of supply and demand factors and data points converge to create a single price. Despite the general perception of market chaos and random price movement, we are firm believers that the market’s price behavior is quantifiable.

The DeMark Indicators™ are a suite of proprietary market timing tools that have been developed to identify and to exploit the market’s natural price rhythm. Our approach is neither fundamental nor technical in nature. For us, it is a matter of timing. Rather than rely upon trend-following approaches, these market timing techniques have been designed to identify areas of trend exhaustion. Over the years the work has been scrutinized under the most rigorous conditions conceivable – real-time trading.

The implementation of the DeMark Indicators™ varies from user to user. Many apply the Indicators to identify markets that are likely to reverse an existing trend or commence a new trend. Others use the Indicators to affirm the timing of their own research. Some use the absence of a confirmed Indicator reading to highlight those trends that are likely to continue. While there is a blueprint by which we utilize the work, users can customize the DeMark Indicators™ to their specific desires, needs, and trading and investment styles.

The beauty of the DeMark Indicators™ is that they do not require traders or investors to abandon their existing approaches. Rather, the Indicators serve to enhance that analysis and, ideally, their performance results. Their purpose is to highlight areas of potential strength and weakness in the market, allowing one to time and size positions more effectively.

Another feature of the DeMark Indicators™ is their global application. The Indicators have validity regardless of the asset, time frame, or the data being analyzed, providing countless opportunities without the need for optimization.

While our work is well known for being contra-trend in nature, by no means are we suggesting that traders or investors fight the trend. After all, we look to capitalize on market trends whenever and wherever possible. But an important aspect of the DeMark Indicators™ is their ability to confirm trends and, at the same time, forewarn of potential trend reversals. By identifying these inflection points in the market, the Indicators allow you to better time your trading and investment decisions and to take advantage of new opportunities as they arise.

We believe the market timing capabilities of the DeMark Indicators, coupled with sound money management and trading discipline, will enable one to increase his prospect of trading success.