Our Philosophy


From active traders to casual observers, all can agree that the market is a complex mechanism. Price fluctuations are driven by the collective fear, greed, hysteria and irrationality of its participants. A myriad of independent and interdependent data points continuously converge to create a single price, reflecting the cumulative sum of all past, current and anticipated information, as well as its absorption throughout the investment community.

Despite the general perception of market chaos and random price movement, Market Studies believes that price action is quantifiable and that underlying patterns tend to repeat themselves across time intervals, assets and history. Through the implementation of the DeMark Indicators®, we strive to identify and exploit these natural price rhythms.

In a competitive industry where success can be separated by a matter of percentage points, every investment decision counts. It's not enough to simply gauge market direction - traders must also consider the timing of their activity. While fundamental information can drive market direction, often times there is no immediacy to the data, which can lead to ambiguous and arbitrary trading decisions. Traditional technical analytics can explain market direction, but its reliance on trend-following measures to confirm price movement often results in missed opportunities.

Our approach is neither fundamental nor technical in nature. For us, it is a matter of timing. Without such consideration, even sound research can misfire. Market timing allows for greater preparation and awareness, assisting with entries, exits, capital allocation, and trading discipline. The DeMark Indicators are intended to add value and insight to your market analysis - identifying price trends and highlighting when these trends are vulnerable to a change in direction.

Market Studies and its clients have implemented the DeMark Indicators over the past several decades to capitalize on market opportunities. Our goal is to provide innovative tools and techniques that allow customers to anticipate price movement - not merely react to it.

"The trend is your friend...unless the trend is about to end."

Thomas DeMark

Founder and CEO
Market Studies