2004 Edition
Statistical Reference Source
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| The U.S. Toy, Game, Doll & Children's Vehicle Market 2004 Edition |
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| The Complete Marketing & Statistical Reference Source |
The U.S. Market for Toys, Games, Dolls, & Children's Vehicles strengthens in the second half of 2004 following disappointing results earlier in the year with traditional toys outpacing electronic game shipments. The doll & stuffed toy category stages a comeback after four years of declining sales. See our estimates for 2003 and projections to 2008 including 50 years of sales data for detailed product categories.
Toy imports from China will reach $12.6 billion by year-end, more than doubling in value since 1996, as it captures 74% of the U.S. market.
Exports from the U.S. rebound 9.9% in 2003 to $1.4 billion driven by strong demand for games while all other categories continue to exhibit declining volume. Sales to Canada, the number one customer of U.S. toy exporters, rise an estimated 16% in 2003. See our extensive coverage of export sales for 21 product categories covering 40 countries to pinpoint future growth potential.
Weak prices continue to plague this industry at both the wholesale and retail levels.
With most of the demand for toys being satisfied by overseas product, employment at domestic plants continues its downward spiral, registering record lows this year. In the past decade, the factory workforce was slashed by 51% as 15,500 positions were eliminated.
Hasbro beats expectations with stellar third quarter results as revenues surge 18%...See our financial analysis, profiles, news, and developments for 34 toy companies.
DIRECTORY OF 1800 COMPANIES IN THE U.S. TOY BUSINESS COMPLETE WITH ADDRESSES AND PHONE NUMBERS
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